Googleing Sexy Men's Underwear Fashions on the Web
by: Jay Dezelic
Ok, the subject of men's underwear is not really that interesting.
What's really interesting though, is how many people on the
Internet want to know something about men's underwear. Variations
of men's undergarments are searched even more frequently than
women's underwear. - Considering that women buy the vast majority
of clothing in the US, that's a surprise. What is with this
fascination of men's underwear anyway? By all intensive purposes,
it should be a very boring and dull subject. - Right? That's
because the most popular underwear worn by men is basic boxer
shorts or those plain white briefs you find at nearly every discount
store called "tighty-whities".
In the last decade or so, the men's underwear departments
in retail stores have blossomed from drab white to a plethora
of color. Even sexy men's thongs and colorful men's micro bikini
briefs are merchandised front and center in mainstream retail.
Sexy men's underwear fashions are getting even more popular
in Europe (where people are generally in better shape and have
less hang-ups about their body image). Male bikini underwear
has been a standard in regions of South America for many years.
The reason for the heavy Internet traffic on this subject
is not clear. Maybe some of the otherwise mass-market male consumers
are getting board with standard utilitarian undergarments offered
to men. Historically, there has been a much broader range of
under garments offered to women over the years while comparatively,
so few choices have been offered to men. Reportedly, specialty
undergarments for both men and women are among one of the fastest
growing segment of the apparel industry. While the market for
men's sheer underwear is probably much smaller than for women's,
there are frequent searches conducted every day for variations
of men's see through underwear. Perhaps the wives and significant
others are also getting bored with what they see on their partner
at bedtime?
There are over 90,000 pages on the Internet mentioning men's
lingerie. The Internet has allowed specialty online retailers
to prosper without having to build up expensive mass-market distribution
for their goods. Some are saying that there is a new kind of
consumer on the horizon dubbed as the "metrosexual male".
- These are men who are active consumers of fashion and personal
care products that enhance visual appearance.
The last couple hundered years have been rough on the male
species. From frequent wars and the resulting toil of the rapid
progression of industrialization, men became the workhorse while
women (the lucky ones anyway) became the sole beneficiaries of
pampering and indulgence. As society steams forward from the
technology age to the information age, men are finding time to
participate in the vanity of life.
A lot of younger men nowadays are spending more effort to
look their best. From hair products and teeth whitening, to
cosmetics and hair-loss treatment, men are getting into the "fashion"
game. No-doubt, due to the help of savvy vanity product manufactures
who gleam for new market frontiers to concur. Vying for space
at the shopping districts and cosmetic counters now are manufacturers
of effeminate men's products. For the men's fashion world, a
vicious circle has begun. - As it did for women many decades
ago.
The problem for most men is that the situation can't be ignored.
For instance, if everyone around you gets a makeover, you don't
look so attractive anymore. So off we go to spruce up our look
just to keep pace. Specialty retailers seem to be anticipating
a kind of a renaissance movement in the men's fashion world.
The surge of interest in men's underwear may be a barometer
of things to come. So next time you feel compelled to buy those
men's stretch jeans, you might be coaxed into buying a men's
micro thong to keep your physic in best form.
About The Author:Jay Dezelic is a fashion designer for jdez.com
- a manufacturer of unique and comfortable informal wear for
men and women. Additionally, Jay is a freelance fashion model
who's unique portfolio could be seen at http://www.jdez.com/models/jaydezelic
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