How to Create Your Reputation as an Artist
by: Steven Popkin
Creating Your Reputation! Make your name a household name!
Easier said than done. But that's what will create the "sought
after" effect. Now, there are a few steps that you can get
started to do this.
1. Attend lots of art shows that you can exhibit your work
at. Give out sample postcards of your work and absolutely collect
visitors' information when they visit your booth. The larger your
database of potential buyers, the greater your chance of selling
them in the future. This is an often overlooked method of selling...future
buyers established today.
2. Send out Press Releases about you and your work to various
media channels in your area and around the country. This could
be to introduce a special commemorative line of art your doing
tied into a local event or special holiday or anniversary. The
Public media (TV & Radio) are always looking for public interest
stories. What about your work could you adapt to meet this interest?
People that are seen on TV are given the gift of instant credibility.
The secret is setting yourself apart from the crowd.
3. Give away some of your work to charity auctions where high
profile people will be attending. Your work will automatically
get associated with the quality of the event. These charity auctions
typically are designed to raise funds and attract philantropic
members who are eager to buy items at the auction. Your work will
essentially be lifted in their eyes just from the association.
This again could lead to future sales if you market yourself properly
at the event. You want well known people as collectors. It is
worth giving away some work to say that "so and so"
collects your work. Remember...credibility.
About The Author: Steve Popkin, a veteran glass artist, makes
it easy for artists to become successful. Learn the secrets most
artists and craftsmen will never know about selling artwork in
his complimentary e-course just visit http://www.thethrivingartist.com.
|